The company Meridian Group was formed in the UK in late 2002, and in March 2003 the first phones appeared under the brand name Fly. Headquartered in London.
Distribution of products on the market is carried out by the subsidiary company Meridian Group, Meridian Telecom, which was originally known in connection with the promotion of mobile phones of the Korean Maxon, and then switched to Fly devices.
Today the Meridian Group is engaged not only in the production of mobile phones under the Fly brand, but also in the paint and coating market (the company also includes JK Surface Coatings, which cooperates with British Petroleum, Shell).
As for mobile phones, from the first models the company Meridian Group adhered to the strategy of cooperation with ODM-producers and the release of their products under its own brand Fly. At the very beginning, the company's lineup formed the solutions of three manufacturers, Chinese Bird, British Sendo and Korean Sewon. Subsequently, the mobile phone line was replenished by mobile phones of other companies, mainly from China, Taiwan and Korea.
Priority markets for the Meridian Group were the United Kingdom, later India, a number of other Asian and African countries and the CIS, in particular, Kazakhstan and Ukraine. In particular, this leads to the timely introduction of new models to the market - from the moment of announcement until the appearance on the windows of the cellular communication salons there passes a minimum of time.
The history of mobile devices Fly is quite indicative, especially in light of the current situation of secondary producers.
As you know, in the period of 2003-2004 the market was extremely saturated with supply, even among the manufacturers of the second echelon a serious struggle unfolded - along with Alcatel, Philips, Sagem presented today, it was Panasonic, Maxon, Pantech, Haier, many other Chinese and Korean brands - Kenned, Amoi, etc., seeking to get hold of the market.
However, Fly mobile phones have always been characterized by massive advertising support. However, this could not prevent the flow of complaints on individual models (due to the lack of an extensive service network, often the lack of any accessories or accessories, such as batteries, chargers, data cables - and where they were taken if the product line was assembled solyanka from the products of several ODM-collectors?). All this led to unflattering reviews of users, echoes of which can be heard today (although, for the sake of fairness, it should be noted that the failed models in the Fly line are still encountered, for example, E105).
The product line of the first two years was formed mostly from inexpensive "image" solutions, most of which were clamshells, mainly for the female audience. The low functionality was supplemented not by the most interesting design. There were also quite amusing solutions, for example, "powder" in the spirit of the clamshells Panasonic Fly Z300, Z500.
Gradually, the company's product line was replenished with an increasing number of models, if in 2004 there were a dozen, then in the following year over 20 new devices were produced.
Promotion of Fly phones was promoted by successful agreements with mobile retail.
During the period of exacerbation of the latter's relations with the leading vendors (for example, the situation with Samsung) the Fly models moved along with the rest of the second-tier (in particular, Pantech, when their sales were stimulated).
All this led to the fact that a couple of years ago the Fly brand took 2% of the mobile market in the country, today this figure has doubled, is more than 4%, in quantitative terms, Fly sales in 2007 amounted to more than 700 thousand units.
Today in the model range of the company there are enough high-quality and functional products.