Counterpoint Research company recently conducted a specialized study. The information obtained allowed to prepare the report "Market Monitoring", in which, in particular, it was said that for the third quarter of 2014 the Indian company Micromax Mobile became the tenth largest manufacturer of telephones on the planet.
The company Micromax Mobile, headquartered in Haryana, in the city of Gurgaon, specializes in the production of consumer electronics. The company was registered as Micromax Informatics in March 2000.
It started the implementation of mobile phones only in 2008. The company quickly entered the business of mobile phones and became one of the largest companies in India to produce phones that operate in budget segments. Previously, the founders of the company engaged in other types of business, but eventually decided to seriously engage in consumer electronics, because, according to preliminary estimates, this promised a certain profit.
The Indian brand entered the world market with innovative products at affordable prices and thus made it highly questionable the generally accepted assertion that innovation and high prices always go side by side, in parallel. Products under the brand Micromax has become more profitable to stand out compared to the products of competitors. All because the company used the latest technology and unique design.
Currently, Micromax is the second largest company in India that produces smartphones. Already in the second quarter of 2013, its market share was 19.2%.
The product range is wide enough. It includes over 60 models. Including phones with two SIM cards, multifunction models, tablet PCs, 3G Android smartphones, memory cards, LED TVs.
The company has become more famous for its innovative developments. For example, a very powerful battery that operates without recharging for up to 30 days. And also a phone with a QWERTY-keyboard, a phone with two SIM cards, a phone - a universal remote control.
Micromax has its own international strategy, which boils down to developing products designed for a broad audience with a special focus on the youth segment.
Some MICROMAX Mobile Manuals PDF shown above.